Friday, September 6, 2024

Yorkshire plant-based firm expands HQ to keep up with demand

A plant-based firm’s factory has expanded only months after opening, amid “sensational” demand from consumers.

Myco has added another 3,000 sq ft to its production site in North Yorkshire, which will allow for a 600 per cent increase in production of the firm’s Hooba range of burgers and sausages.

The extension means Myco can vertically farm far more oyster mushrooms, which are converted into Hooba under that same roof.

Having recently brought the range to market, the company said it has proven so popular it had to expand to meet growing demand.

“Sales of our Hooba range have exceeded even our highest hopes, and the feedback we’ve had from customers has been superb,” said Myco CEO, David Wood.

“We had always planned on scaling up production over the next few years, but to be able to expand as quickly as this is incredibly exciting – and it is a testament to the quality of our product.”

Myco’s growth isn’t just limited to the number of mushrooms it can produce – with the team swelling thanks to two new vital appointments.

Business development consultant Will Marshall and Catherine Priestly, food service business development consultant, have joined the team.

With 18 years in the food industry, Catherine has worked for several notable names including Fable, Meatless Farm and Genius, while Will’s sales and marketing background has seen him in commercial director level positions for the likes of Xerox.

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