Leading Land Rover Defender specialist Twisted has taken the next step in expanding operations in the Middle East, with the opening of a new assembly workshop in Dubai, United Arab Emirates.
The Twisted USA-LLC Group division of North Yorkshire-based Twisted Automotive, was launched by entrepreneur and CEO Tom Maxwell in April 2020 and owns the licenses for Twisted North America, Twisted Middle East and Twisted EV.
As such, Maxwell has overseen the brand in establishing a foothold in North America as well as the Middle East, with growing interest in the market resulting in the latest 3,000Sq/Ft workshop opening near the main highway in the city of Dubai allowing the business to scale up its manufacturing significantly.
This new site will facilitate a variety of different Twisted services, including servicing, modifications and full builds of the classic Land Rover Defender vehicle, with plans in the pipeline to open a consumer facing retail space both within the luxurious Dubai Mall and an additional location in Abu Dhabi in the future.
Twisted Middle East currently has a team of five, led by General Manager, Jeremy Green, who joined the company with a background in investment and extensive leadership experience working for firms with OEM, ICE and EV holdings.
As overarching CEO, Maxwell’s aim is to consolidate the footprint made by Twisted Middle East in the region, before eventually increasing the number of staff and scaling up operations further moving forward.
Additionally, Twisted USA-LLC Group has multiple workshops open for business in North America and, through Twisted EV, remains the only business in the world to have the capability to fulfil orders for a fully electric 4×4 vehicle.
Commenting on the company’s planned growth into the Middle East, Maxwell, said: “It’s been fantastic to see demand and interest grow in the Middle East, the Twisted brand has certainly made its mark and we are delighted with the level of performance to date.
“We have a great team based in Dubai and the newest workshop will enable them to scale up operations and continue offering the very best bespoke services for current and prospective customers, extending the legacy of the Land Rover Defender worldwide.
“I’m proud of the resilience the team has shown to negate the challenges of the ongoing pandemic to keep putting Twisted on the map in the Middle East, and I’m excited to see what we can achieve in 2022.”
