Sunday, December 22, 2024

Yorkshire direct mail innovators win industry award for charity campaign

Huddersfield-based direct mail provider, Propack, has scooped an industry-leading award for its work for charity Christians Against Poverty (CAP).

Propack was crowned winner of the Web-to-Print Award at the Digital Printer Awards which were held in London.

The direct mail specialist was recognised for its work with the charity which aims to combat poverty and provide support to those struggling financially. The team was tasked with creating an on-demand storefront to print solution that would allow CAP’s nationwide network of coaches to be able to personalise and print the necessary collateral they require.

Propack’s solution resulted in over 4,500 users being onboarded, with circa 2,500 orders being processed since September 2021.

As a result, Propack was able to resolve CAP’s issues around a lack of regulation of key brand elements, including colours, logos and fonts, leading to more consistent brand messaging for the charity.

The Digital Printer Awards are recognised as one of the industry’s most highly prestigious celebrators of the excellence of the UK digital printing industry.

The award win highlights Propack’s growth and successes over the last year, including a £2.7m investment into new technology and equipment for its site, as well as its work within the third sector with Christians Against Poverty and other clients.

The business has also achieved a 21 per cent increase to its seven-figure annual turnover after winning 20 new clients since January 2022.

Managing director of Propack, Jason Clough, said: “I am incredibly proud of the team for delivering consistent and impressive results that have helped CAP develop such a revolutionary change within their business structure.

“We were up against tough competition which makes the win all the sweeter, it was a fantastic experience to be among other firms doing incredible work in our industry.

“Receiving this award proves the hard work of our team really pays off, both in making a big impact for our clients and providing solutions that ripple out and help so many people. We are so grateful that our efforts are recognised by the prestigious Digital Printer Awards.”

A representative from CAP said: “We knew we needed to improve the situation with our field user requirements and had set out a wish list – it has been fantastic that Propack have been able to achieve our requirements and so much more.

“All our users have differing requirements, and so being able to assign and manage budgets for each user in the Propack storefront is a huge benefit to us.”

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