The bike retailer, which is one of the biggest suppliers of electric and cargo bikes in the UK, is working with award-winning brand communications agency Principles to raise awareness and drive sales.
The work runs through performance marketing, paid social and creative content development, to support the growth of the brand on an ongoing retainer.
Chris Leakey, Managing Director at Manchester Bikes said “The Principles team demonstrated its ability to deliver robust and effective performance marketing campaigns and we are incredibly excited to be working together.”
In the short period of time since being appointed, Manchester Bikes has seen a 60% increase in test rides, 400% return on ad spend and its social adverts have reached over 600,000 people in Manchester.
Tom Wycks, Digital Strategy Director commented on the partnership, “We are delighted to be working alongside Manchester Bikes, developing a long term strategy for the business. We have seen a significant improvement across all performance goals and we can’t wait to get more people hooked on cycling!”
The Headingley-based company, Principles, works with a multitude of performance marketing clients since it was established in 1986 including; Velcro®, The NHS, West Yorkshire Combined Authority, UCAN Car Credit and Lyons Coffee.
