Three members of the Sheffield Forgemasters welding and fabrication team have undertaken an innovative project to furnish an exhibition stand for the world’s largest defence exhibition.
Joel Lascelles, Elliot Kemplay, and Mark Swan designed and produced a one-of-a-kind set of steel flowers to display on the company’s stand for the recent DSEI 2023 at London’s Excel, styling the blooms on the its iconic logo.
Apprentice Elliot said: “This was a great, creative project to be involved in. I was asked to create a unique set of flowers in the style of the company’s logo for the world’s largest defence exhibition after a company director noticed my fabrication work in our team submission for our site-wide Workplace in Bloom competition.
“The flowers project provided a huge challenge due to the logo’s specific geometry – trying to tie that in, but still make it look like a bunch of flowers.
“With the support of the team, we delivered on the project, which took three and a half days of design and fabrication, and I was delighted to hear how well they went down with everyone who saw them at the event.”
DSEI takes place in London every two years and is attended by thousands of VIP visitors from countries across the globe, who get to see the latest advances in defence manufacture.
Ryan Edmonds, Director of Customer Programmes, said: “The whole of the Sheffield Forgemasters team was so proud of this piece, created by our young apprentice and the welding/fabrication team. The flowers were a huge success at the event, and the finished article displayed the initiative and skills-set of our apprentices to a global audience of customers and key stakeholders within the defence industry.
“Throughout the show, the steel flowers provided an interesting talking point for visitors to the stand, who loved the craftsmanship on display.”