A new survey of over 2,000 UK business professionals shows a significant change in how companies approach software investment. Following a turbulent economic period, businesses are moving away from short-term cost-saving measures and instead prioritising investments in artificial intelligence (AI), analytics, and cybersecurity to build long-term resilience.
The survey by Yorkshire-based Propel Tech reveals that companies increasingly see bespoke software as a key driver for business success. The findings from the 2025 Bespoke Software Wishlist Survey indicate that, unlike last year, decision-making tools powered by analytics and robust cybersecurity solutions have topped the agenda for many firms.
In 2024, businesses focused primarily on cost reduction and efficiency, with many viewing software investments as a means to streamline operations. However, the latest research shows a nearly 200% increase in the importance placed on software that enhances decision-making through analytics, with a marked rise in the prioritisation of cybersecurity investments. Just 37 businesses reported revenue growth as their top software need for 2025, down sharply from 329 the previous year.
This shift signals a growing recognition that short-term savings no longer suffice in an unpredictable business environment. With cyber threats escalating and AI becoming a standard feature of bespoke software systems, UK businesses opt for custom solutions that offer agility and security, rather than focusing solely on quick fixes.
The findings underscore a broader trend: companies are transitioning from a mindset of immediate survival to one of strategic, long-term growth, where intelligence, security, and adaptability are essential for future success.
