Rotherham-based apprenticeship training provider, Whyy? Change, has appointed Rachel Ovens, to the role of Head of Marketing Programmes. Rachel will be responsible for delivering the new Chartered Institute of Marketing Level 4 and Level 6 qualifications and marketing apprenticeship courses.
As part of her Head of Marketing Programmes role, Rachel will join Whyy? Change’s communications team to support their marketing efforts, alongside supporting their sister brand, Whyy? Unboxd, on bespoke marketing projects.
Ray Byrne, CEO of Whyy? Change said: “When talented people want to work with you, that’s when you know you are on to something. Rachel has bundled of talent, experience and the right attitude to be a Whyyer for life. Watch her fly!”
Rachel said: “I’m thrilled to join Whyy? Change as Head of Marketing Programmes. As a former apprentice and CIM graduate, I’ve experienced first-hand how these qualifications equipped me with the skills and knowledge needed to advance my career. I look forward to supporting other marketers on their professional growth journeys within a 5-star training provider!”
Rachel started her marketing career as a digital marketing apprentice at RNN Group, where she completed her Level 3 Digital Marketer Apprenticeship, going on to be named as a finalist at Rotherham Advertiser’s Apprentice of the Year 2017 awards.
Since then, Rachel has achieved her CIM Level 4 Certificate and CIM Level 6 Diploma in Professional Marketing qualifications, cementing her status as a qualified marketer. Throughout her career Rachel has acted as a mentor and delivered internal training, having worked for the likes of Ship It Appliances, Evec and Elevation Recruitment Group.
Rachel also runs her own freelance marketing business specialising in SEO and PPC. As a former amateur boxer, she runs her own news website dedicated to raising the profile of women’s professional and Olympic boxing.
Rachel’s appointment comes as Whyy? Change has seen a spike in business owners looking to upskill and retain their marketers through professional marketing qualifications and apprenticeship training, turning towards the Level 3 Multi-Channel Marketer Apprenticeship and CIM Level 4 qualifications to upskill their marketing teams.
Businesses are calling for ‘hands-on’ face-to-face marketing training delivered by industry experts that can be embedded across all levels of their marketing teams to develop a more cohesive workforce.
