Yorkshire-based brewery, T&R Theakston, has announced that it has secured listings for its iconic Theakston Old Peculier ale in 151 Waitrose stores across the UK.
The news comes as the brewery reports increased demand for the bestselling 5.6% ABV dark ruby coloured ale across both the on- and the off-trade. A staple of the Theakston portfolio, Old Peculier is believed to have been first brewed in the early 19th century and has since become the flagship brand of the near 200-year-old company
In a further off-trade coup for the family run brewery, Theakston Pale has recently been listed in Sainsbury’s stores, following the beer’s parallel success in draught form within the pub and bar trade.
First launched in 2016, Theakston Pale is a 4.5% ABV pale ale brewed with El Dorado and Summit hops. Vegan-friendly and blended with locally-grown Yorkshire barley, it has a spicy citrus aroma and boasts tasting notes of grapefruit and tangerine.
Following its listings in regional Tesco and Morrisons outlets, Theakston Pale is now available to purchase in 35 Sainsbury’s stores across Theakston’s Yorkshire and North-eastern heartlands.
Simon Theakston, joint managing director of T&R Theakston, said: “These two recent listings are evidence of the continued strength of our portfolio. Theakston Old Peculier was recently named one of the UK’s best beers, which is further proven by its listing in Waitrose stores nationwide. Additionally, to see the increased off-trade success of Theakston Pale – one of our most recently launched permanent brands – speaks to a consumer preference for high-quality, handcrafted beers such as our own.
“During the pandemic, we looked at developing our off-trade and direct to consumer channels, and have been rewarded with increased distribution across both the on- and off-trades ever since. Following these two most recent grocery listings, we look forward to working with our retailer partners during this next stage of off-trade growth, ensuring that our customers can enjoy their favourite beer at home, as well as in pubs and bars across the country.”
