Outdoor advertising firm 75Media has secured a seven-figure investment from NPIF II—Mercia Equity Finance to expand its AI-driven platform and expand internationally.
Since launching in 2020 with 140 billboard sites and two employees, the Leeds-based company has scaled rapidly, operating more than 1,200 classic and digital billboard sites across the UK. It recently acquired London-based iQ OOH and reported a 454% revenue increase last year.
The investment will accelerate the development of its AI-powered BOB (Billboard Optioning & Booking) system, designed to streamline ad placements. It will also support expansion into the US, Scandinavia, and the Middle East.
Alongside the funding, 75Media has restructured its leadership team. Founder Paul Inman is now CEO, Joel Turner has been promoted to managing director, and Joe Lawson is the new commercial director.
Mercia Ventures, which led the investment, highlighted 75Media’s ability to combine asset growth with technology-driven sales, positioning it as a disruptor in the outdoor advertising market.
