Sheffield Business Improvement District has launched the BID Barometer, a tool designed to provide comprehensive insights and trends around customer spending, sector performance, customer catchment areas, and demographics.
This initiative is in direct response to feedback from our BID levy payers, who have expressed the need for more detailed and actionable data beyond traditional footfall metrics.
While footfall data has been a useful indicator, it often serves as a blunt measure of city centre performance. To address this, Sheffield BID has partnered with Beauclair to bridge the data gap and deliver more nuanced insights.
The BID Barometer will be a monthly report, providing summary metrics that highlight key trends. Additionally, the data can be analysed in greater detail to create tailored reports that address the specific needs of individual businesses and decision makers.
Diane Jarvis, Head of Business Operations at Sheffield BID, said: “The BID Barometer represents a significant step forward in how we understand and support the economic health of Sheffield’s city centre.
“By providing more detailed insights into customer behaviour and spending patterns, we can better support our BID levy payers and help them make informed decisions.
“This tool will enable us to move beyond simple footfall counts and offer a richer, more detailed picture of city centre performance. It will also help to determine the impact of major events on customer spend, helping businesses to optimise their operations effectively.”
