Rotherham Council has approved a £1.7 million government-funded programme aimed at tackling one of the UK’s highest rates of economic inactivity. Nearly 46,600 working-age adults in the area — close to one in three — are currently out of work, according to the latest figures from the Office for National Statistics.
The new initiative, Pathways to Work, will support over 1,000 economically inactive residents, including those with long-term health conditions, unpaid carers, early retirees, and individuals with limited skills or confidence. At least 400 participants are expected to move into paid employment during the 2025/26 financial year.
Backed by the South Yorkshire Economic Inactivity Trailblazer, the programme will create a coordinated local employment support system by integrating job placement, health, and training services. This model is designed to streamline access for job seekers and reduce gaps in provision.
Businesses in the region will also be engaged through workplace accessibility initiatives. These include tailored guidance to help employers adapt roles for individuals facing barriers to employment, particularly those related to health or skill limitations.
A dedicated team will lead delivery, supported by outreach and personalised support mechanisms to reach hard-to-engage communities. The council sees this approach as key to reactivating parts of the labour market that traditional employment support has struggled to serve.
Pending final confirmation of funding from the Department for Work and Pensions, the rollout is expected in spring or summer 2025. A successful implementation may lead to extended support through the South Yorkshire Mayoral Combined Authority.
