A Yorkshire-based regulatory technology business has launched its game-changing compliance solution to a market valued at £61 billion in Europe alone.
Rubicon Bridge’s pioneering Reg Tech Tool™ has already revolutionised regulatory compliance for food supplements and vitamins.
Now the RegTech pioneer, which is based in Hull’s C4DI (Centre for Digital Innovation) tech hub, is helping sports nutrition brands overcome the complex barriers that often prevent them from expanding into international markets.
Sports nutrition products typically contain numerous ingredients, making regulatory compliance across multiple countries particularly challenging. What would traditionally take brands approximately 80 days to process can now be completed in under five minutes using Rubicon Bridge’s technology.
Rubicon Bridge Business Development Director Lee Gray said: “Customer demand has been a key driver for this expansion. Many brands we’ve worked with historically have both sports nutrition and vitamins in their product ranges and, until now, we’ve only been able to help them with the latter.
“This expansion is about better supporting our existing customers while entering an exciting product category.” The sports nutrition market is projected to grow at 7.1% between 2024 and 2030, representing a significant opportunity for brands looking to expand internationally.
The UK and Germany in particular have shown strong consumer interest in sports nutrition products, while Amazon EU represents the second-largest Amazon marketplace after Amazon.com.
“American brands have some of the best sports nutrition products, often years ahead due to their innovation cycle and research capabilities,” Lee said.
