Barnsley-based Outfield Digital has been acquired by Umbraco. It sees Umbraco take ownership of Outfield’s eCommerce platform, Vendr, as well as its other commercial package, Konstrukt, a rapid back-office UI builder.
Outfield Digital is owned and managed by Matt and Lucy Brailsford, who will be joining Umbraco HQ. Matt will continue to maintain and develop Vendr as part of the D-Team and Lucy will be joining the Community Happiness Team working with Developer Relations.
Matt said: “I’m so excited to be starting my new role as commerce technical team lead at Umbraco HQ. I’ll get to continue developing the product I’ve been working so hard on for the last 3 years, but now with additional assistance from the composable DXP team, as well as customer support from the support warriors and sales from the suits. Together, I’m confident that we can take commerce in Umbraco to a whole new level.”
Lucy said: “I’m super excited for the future of Vendr in the hands of Umbraco, taking the product we have nurtured and giving it the opportunity to grow and realise its full potential. I’m equally looking forward to my new opportunity to join the Community Happiness Team, learning new skills and having the chance to connect with the wonderful Umbraco Community even more.”
This is the second acquisition Umbraco has completed in the last 12 months.
Kim Sneum Madsen, CEO at Umbraco, said: “We believe that in order for Umbraco to stay relevant we need to look beyond just content. We want to be able to offer a powerful commerce offering that is well-integrated with Umbraco and that can be added to Umbraco projects where needed. And we believe Vendr to be just that.”
