Leeds-based full-service digital marketing agency, Modo25, has been appointed by the leading UK online tool retailer, SGS Engineering, to provide multiple channels of digital marketing support and consultancy services.
Continuing to cement its expertise in the retail sector, Modo25 has partnered with SGS Engineering to enable them to scale their online revenue and ROI from their investment in digital marketing. Modo25 will be providing them with expert SEO, affiliate marketing, paid social, paid search and digital PR services.
The 12-month six-figure contract will see the digital marketing experts develop and implement a full-funnel digital marketing strategy that will ensure that the investment in digital marketing gives create sales growth and significant ROI for the online retailer’s website.
SGS Engineering was founded in 2003, they spotted a gap in the market for UK-manufactured gas struts that could be built to an exacting standard and distributed quickly over the internet. Since launching, the company has gone from strength to strength and is now spanning five sites in Derby and employs 55 people.
Neil Sansom recently joined SGS Engineering as the new CEO, using his wealth of online retailing experience to drive the business through its next phase of growth.
Aside from delivering digital marketing support to SGS Engineering, they will also benefit from utilising the awarding winning marketing AI platform ASK BOSCO®.
ASK BOSCO® has been developed over four years by the Modo25 data scientists and in-house development team. ASK BOSCO® is an AI-powered marketing analytics platform that enables brands and agencies to reduce their online ad spend and increase sales.
The platform connects all a client’s marketing channel data and combines the reporting into a central dashboard, enabling seamless reporting, and benchmarking. ASK BOSCO®, then using this data will AI forecast exactly where to invest media spend for maximum return.
Discussing the appointment Neil Sansom, chief executive officer, at SGS Engineering said: “As SGS Engineering continues to grow and expand, we wanted to change up our marketing strategy and partner with an agency that has expert knowledge, understanding of the online retail space backup by market-leading AI tech.
“After detailed conversations and pitches with the team at Modo25, we felt confident in their ability to deliver this with their expert knowledge, insight, and access to relevant industry tools and ASK BOSCO®. It’s been great onboarding the team at Modo25 to support our marketing vision and business growth ambitions.”
