Turkey producers in Lincolnshire and Yorkshire have taken NFU advice and turned to modern tech to sustain the Christmas turkey tradition.
They’ve signed up for the NFU’s ‘Buy My Turkey’ campaign, starting on November 17th, when customers can go on line to the turkey finder and find producers in their area from whom to buy the Christmas bird.
The NFU has offered advice about what to put onto social media to get the highest profile for their posts, and attract potential customers. It says that by sourcing a turkey from a local producer, customers will get a high-quality bird raised to world-leading standards, at the same time as cutting food miles and supporting the rural economy.
The campaign has been extremely successful in recent years, with producers taking part reporting that they have sold out very quickly. One said: “The campaign has not only been excellent in raising customer awareness of our birds, but also reduces food miles because customers didn’t have to travel far to get to us.”
