Businesses in Lincolnshire’s tourism sector gathered this week for a fully booked conference focused on emerging opportunities in the visitor economy. Discussions centred on film tourism, nature tourism, and the expansion of the King Charles III England Coast Path as key drivers of future growth.
Organised by Lincolnshire County Council’s economic development team, the event showcased the increasing impact of the Visit Lincolnshire website in promoting the region. Industry experts, including Location Lincs and BBC Springwatch representatives, shared insights on how local attractions can capitalize on shifting travel trends.
Recent data by the Lincolnshire County Council highlights the growing importance of tourism to the local economy. In 2023, the sector contributed £2.9 billion to Greater Lincolnshire and supported more than 23,000 jobs. The Visit Lincolnshire website saw a 33% increase in traffic in 2024, with a conversion rate significantly above industry averages.
Film and TV play a larger role in travel decisions, with nearly 30% of travelers influenced by on-screen locations. Lincolnshire’s historic sites and landscapes provide opportunities to attract visitors through productions filmed in the region. The county’s birdwatching sites are also among the UK’s top destinations for nature enthusiasts.
The ongoing development of the King Charles III England Coast Path also presents a major draw. Once completed, it will be the world’s longest-managed coastal walking route, with 124 miles passing through Greater Lincolnshire.
The conference provided a platform for businesses to connect, exchange ideas, and explore ways to navigate current industry challenges while capitalizing on new opportunities in the tourism sector.
