Harrogate-based agency, Strive Group, has appointed a new senior leadership team as part of its strategic growth initiative. The new appointments follow major client wins with the likes of Honda and Lotus.
Joining as Head of Customer and Operations is Gemma Johnson, who brings a wealth of experience from her previous position as Operations Manager at Ardent.
With 11 years’ experience within customer and operational roles, Gemma will lead the customer experience offering, focusing on improving operational efficiency and driving client performance across the agency.
Working alongside her is Ben Waterfield, promoted from Head of Brand Experience to Head of Brand and Strategy and Kate Riley, promoted from Employee Development Manager to Head of Organisational Culture.
Ben’s new position will see him leverage his branding expertise to oversee and lead the direction of Strive’s brand proposition. Ben will also continue to work closely with clients, driving creative projects and long-term strategies that support future growth ambitions.
Kate’s new role will be crucial in driving the agency’s people-focused strategy, fostering a strong organisational culture and supporting business growth through effective change and transformation initiatives that align with Strive’s core values.
Strive Group is an experience-driven growth agency based in Harrogate, specialising in transforming how businesses connect with their audiences.
Following rapid business growth over the past year, Strive Group is also celebrating an office expansion, almost tripling its office space. Situated at Harrogate Business Park, the new office will feature a coffee shop open to the public, large breakout spaces for meetings, focus time and collaborative working.
Alistair Grant, Director at Strive Group, says: “We are pleased to be in a position to accelerate business growth and the appointment of the new senior leadership team was pivotal in enabling us to do this. Kate, Ben and Gemma have a wealth of experience that will allow us to drive our expansion strategy forward.”
