Another new letting has been announced for Heart of the City – the flagship city centre development scheme led by Sheffield City Council and their Strategic Development Partner, Queensberry.
Independent fashion retailer, The Cream Store, is set to open a 3,000 sq ft flagship shop on the ground floor of Burgess House – positioned on the corner of Charles Street and Cross Burgess Street, fronting the evolving Five Ways junction.
With fit-out aiming to be complete this Spring, the store, which also boasts a raised mezzanine, will stock contemporary clothing and lifestyle accessories for both men and women. Premium brands – which are regularly refreshed and rotated – include the popular Carhartt WIP, Fred Perry, Edwin, Nudie Jeans Co, Gramicci, and many more.
It will be The Cream Store’s second dedicated shop in the UK following the long-term success of the company’s Nuneaton store, which opened in 2005.
Like Nuneaton, the store will also house its acclaimed ‘Sneaker Treat’ service, offering customers a range of sustainable cleaning and restoration solutions to bring their favourite trainers back to life.
Manish Patel, Director of The Cream Store, said: “We have chosen Sheffield for our next venture as it’s a fantastic city with a vibrant and diverse culture. We feel that there is a great opportunity to provide the local community with a ‘go to’ place to shop for quality, durable fashion.
“Customer service is at the heart of everything we do. We welcome and enjoy talking to our customers, sharing our advice and our passion. The store will offer a relaxed, ambient atmosphere for our customers to dwell and view our latest collections.
“It’s all about offering a great accessible experience. Our customer-first approach has allowed us to maintain a loyal customer base over the last two decades and we’re exciting to build something similar in Sheffield.
“We can’t wait to open our doors in the Spring.”
Cllr Ben Miskell, Chair of the Transport, Regeneration and Climate Policy Committee at Sheffield City Council, said: “We are thrilled to welcome The Cream Store to Heart of the City. It’s another significant addition to the scheme’s growing fashion offer and builds on the likes of Weekday, Monki, and the recently signed Fjällräven and Yards Store.
“This is going to be a huge year for Heart of the City and the wider city centre, with the Cambridge Street Collective food hall, Leah’s Yard and Bethel Chapel all set to open in the coming months.”
Alex Hyams, Senior Asset & Leasing Manager at Queensberry, added: “The Cream Store is a contemporary independent menswear retailer, which epitomises the best of modern-day retail, housing premium brands in a clean and smart environment. This letting complements the emerging retailer line-up very well and continues to elevate the quality of the shopping experience in Sheffield city centre.”
