Businesses in Harrogate have said this year’s Lego Trail from the BID had an important impact on driving footfall and spend into the town, with models visited almost 27,000 times.
More than 26,900 visits were made to the designated QR code pages and the BID website during the Lego Trail, which is more than double the last time the trail was held in 2022. But, as the Lego Trail was mainly completed by families and groups of two or more, the figure of those that took part is likely to be closer to the 50,000 mark say organisers.
Feedback from BID Members has been highly positive and encouraging, with one stating: “It definitely increased our footfall and our income, so thank you for making such a difference to our work!”
Harrogate BID Manager Matthew Chapman said the team was incredibly pleased to have brought another hugely successful Lego Trail to the town centre.
He said: “As the BID, we host a series of footfall and spend increasing campaigns and events across the year – and the Lego Trail has done just that!
“We’re so pleased it has brought such a positive feel to our town and we really appreciate all of the lovely feedback we’ve had so far.
“The Lego Trail is always a massively popular event in our calendar – and it seems this year definitely didn’t disappoint!”
