Leeds Business School Teela Clayton and her teammate Ketevan Sarajishvili from the University of Georgia, beat competition from 10 countries to win gold in the European Public Relations Education and Research Association’s PR Arena student competition.
They worked on a brief from the European Broadcasting Union to find effective and creative solutions to promote public service media worldwide through the Eurovision Song Contest.
They were given the top prize by an international jury, made up of communication experts and academics representing the EBU, EUPRERA and the University of Bucharest.
For winning gold, Teela and Ketevan have received tickets to the Eurovision Song Contest Grand Final, which is being held in Liverpool on 13 May next year.
Teela said: “I feel lucky to have been selected to represent Leeds Business School on an international stage and am thrilled to have won gold with my partner Kate from Uni of Georgia.
“EUPRERA continues to innovate with its approach to research and practice, designing a fantastic opportunity to work with prestigious clients alongside other students from across Europe.”
Michelle Roverelli, Head of Communications at EBU said: “The well-deserving winning team, VOX, delivered a very original and creative project which met the challenges of our creative brief. We hope they have a great time at the Eurovision Song Contest Jury Final in Liverpool 12th May 2023.”
