Leeds Rhinos are to partner with digital market agency Spike to develop a new digital marketing strategy aimed at increasing attendance and attracting a wider fanbase to the Super League club’s fixtures.
Spike will deliver a cutting-edge digital strategy for the eight-time Grand Final winners, focusing on engaging a new generation of fans at AMT Headingley Rugby Stadium.
Over three months, the agency will utilise its bespoke strategy framework to enhance Leeds Rhinos’ digital marketing efforts towards connecting with younger, emerging audiences.
The agency will conduct workshops to identify fan goals, set ambitious marketing objectives aligned with business challenges, and provide tactical planning toolkits. These resources, along with the final strategy documents, will enable seamless execution of recommendations.
Rob Powell, director at Spike, said: “Our team is incredibly excited to collaborate with Leeds Rhinos. By leveraging our strategy framework and innovative segmentation approach, we aim to craft a fresh marketing strategy that will not only increase ticket sales but also build a stronger connection with younger fans. This project is a fantastic opportunity for us to showcase our expertise in sports marketing and to help Leeds Rhinos achieve their goals.”
Matt Adams, head of marketing at Leeds Rhinos, aded: “From our initial meeting it was clear they had a deep understanding of the unique challenges we face as a club. We are confident that their strategy will bring a new perspective to our marketing efforts and drive real results in attracting new fans to the stadium.”
