Leeds-based PR agency Fantastic Media has appointed Fiona Broomfield to strengthen its content marketing and PR offering.
Fiona is a Chartered Institute of PR Accredited Practitioner, who brings 20 years’ experience in content marketing and PR strategy to the agency.
She’s worked at agencies Kindred, scarlettabbott, Words&Pictures, Igniyte, and Allott and Associates, leading projects for a range of national and global B2B and B2C clients. With a proven track record of delivering high-quality marketing communications, she’s led projects for brands including Carlsberg UK, Anchor, PPG Industries, Britvic and London Midland. As well as audience engagement projects for leading power, manufacturing, transport and logistics companies to inform their business growth strategies.
Fiona started her career as a newspaper journalist, before moving into corporate communications in 2002. Since then, she’s become a full-service marketeer, honing her skills in content marketing, digital marketing, internal communications, reputation management and PR.
She said: “Fantastic Media has an enviable client list, and an incredibly talented creative team. It’s an integrated agency I admire, and their ethos of People, Results and Value really resonates, so for me it’s a perfect fit. I’m looking forward to working with the team, and really driving our content and PR offer so we deliver even more value and results for clients.”
MD Andy Hobson said: “We’ve successfully navigated the last two years with a continued focus on growth. And Fiona is a key new hire for us in 2022 as we look to future growth. She’s a business consultant as well as a marketeer and brings a wealth of PR and content expertise to the agency. Fiona is also commercially savvy, really understanding the challenges owner managers face, and how to deliver strategic marketing that delivers business results.”
