Marketing experts at Leeds Beckett University have teamed up with Doncaster-based Westdale Group Ltd to support the company’s ambitious plans for growth – and help them meet the increasing demand for home energy efficiency projects crucial to the Government’s net zero plans.
The project is a two-year Knowledge Transfer Partnership (KTP), part-funded by the Government through Innovate UK. Academics based in Leeds Business School will work closely with the Westdale management team to enable them to achieve sustainable growth in their existing, and new markets – including investigating opportunities to diversify their expert services.
Westdale Group Limited are a provider of whole house refurbishment services – such as external wall, cavity wall, and loft insulation – through a group of companies. They specialise in projects for local authorities, housing associations and contractors for both social housing and commercial properties. They also design and manufacture their own high performance insulation products under the brands Structherm and ArtBrick.
Dr Catherine Ashworth, Senior Lecturer in Global and Strategic Marketing at Leeds Beckett University and KTP project lead, explained: “Westdale is well regarded in the industry and this project will support them in leveraging this reputation to increase market share to grow both turnover and profit. By embedding advanced strategic marketing and new branding capabilities, we will improve Westdale’s position in the supply chain and procurement frameworks, realising their ambition to bid for larger and more prestigious contracts.
“Through this partnership, we will address a complex set of challenges, creating a more sustainable platform for onward growth and embedding a business model across the group of companies, that is more dynamic and agile. As a result, Westdale will be better able to respond to meet the expanding demand for refurbishment projects which are crucial to achieving the Government’s net zero ambitions.”
