Leeds-based digital marketing agency Spike has appointed Said Lopez as Head of AI, underlining its commitment to cutting-edge technology to transform its services and drive growth.
Said brings over a decade of expertise in machine learning, automation, process improvement and digital transformation. In the past four years, he has spearheaded artificial intelligence and ML initiatives, driving innovation and delivering impactful results for leading venture capital-backed companies.
In his new role at Spike, the first of its kind for the business, he will spearhead the development and deployment of the agency’s AI tools, helping to accelerate the impact of Spike’s marketing strategies and deliver greater value and measurable results for its clients.
Rob Powell, Founder and Director at Spike, said: “AI is going to revolutionise marketing as we know it, and we’re thrilled to welcome Said to our team to ensure we remain at the forefront of the technology.
“He has a breadth of experience, as well as an incredible passion and energy that I know will help take our innovative AI and digital transformation strategies to new heights. I can’t wait to see the impact he’ll make not only on how we work, but also the successes we drive for our clients.”
Said added: “I’m really excited to be joining Spike at such a pivotal time for the agency. The bold move toward AI-driven digital transformation is a forward-thinking direction, and I can’t wait to help bring it to life.”
