Leeds-based data analytics firm HyperFinity has raised a seven-figure investment round to accelerate its expansion in the retail sector. The funding includes contributions from Finance Yorkshire and River Capital’s fund:AI, alongside existing investor Snowflake.
The new capital will strengthen HyperFinity’s sales and marketing operations and further develop its AI-driven product suite. The company focuses on helping retailers use data analytics to make decisions about pricing, loyalty, and customer engagement.
Founded in 2019, HyperFinity has grown its client portfolio to include major retailers such as Asda, Costa Coffee, Card Factory and Toolstation. The latest funding round positions the business to deepen its footprint in the decision intelligence space, as retailers increasingly invest in AI to improve commercial outcomes.
