Hull-based performance marketing agency Summit and technology brand Productcaster have been bought by Managing Directors Ryan Thomas and Martin Corcoran.
Corcoran, who joined the business in 2015, and Thomas, who joined in 2017, acquired Summit from TCC Global after co-operating in a management buyout that saw them take 100% control of the agency.
Corcoran, who has moved to become CEO of the business, said: “We were always interested in buying Summit and know with certainty we have purchased a business with great people, products and clients.
“We are lucky to count Three Mobile, Joules, H Samuel, Ikea, The Range, Levi’s, Ann Summers and many more amongst our corner-stone clients and we are in no doubt other agencies in this space would be lucky to have such a strong track record in performance marketing and such prestigious client list.
“The business has clear positioning and heritage within online marketing and eCommerce as well as being highly differentiated through its proprietary Productcaster technology, which leads the European Comparison-Shopping Service market garnering 200m clicks on Google every month.
“We’ve seen incredible growth across all parts of the business in the last 12 months and by doubling our media spend with Google year on year, we know we’re one of that fastest growing Google Premier Agencies in the UK.”
The growth and ambition of Summit since completion of the MBO has seen them hire twenty new staff with another twenty hires expected before the end of the year.
On the recent growth Thomas, now Summit’s chairman, said: “We recognised we were about to go on a big growth curve more than 12 months ago so put in train a plan to invest in our team, drive our culture and develop our own talent.
“We’re seeing the fruits of this investment into people, enabling us to delight existing clients as well as win and onboard fantastic new brands such as Dr Oetker and Cult Beauty. Our ambition is to turn Summit into a true northern powerhouse agency and bring jobs, prosperity, and some glory to the city of Hull and the surrounding Yorkshire region.”
Post pandemic, Summit have made the digital quarter of Hull their permanent home, signing a long term lease within the C4DI complex.
