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Almost half (47%) of UK businesses said taking on new staff is their key ambition in the medium-term, according to new research to mark the 20th anniversary of the Lloyds Bank Business Barometer.
The survey asked 600 businesses about the major challenges and opportunities faced in the last two decades and anticipated challenges up to 2040 and beyond.
Companies also highlighted developing new products and services (36%) and increasing online sales (30%) as major ambitions and priorities.
The survey found that businesses expect online purchasing (20%) and demand for instant products and services (18%) to be the biggest changes in consumer behaviour in the next 20 years, forcing them to be more creative and innovative in order to adapt to deliver quickly.
These predictions mirror the factors which businesses cited as having had the biggest impact on their operations in the past 20 years – chiefly greater access to information (24%) and more online purchasing (22%) changing customer behaviour.
However, firms are optimistic about further changes to consumer behaviour, with 38% reporting that advances in technology have had the biggest positive impact on their business in the past 20 years.
Challenges ahead
Despite a clear drive towards growth, a net balance of 83% of firms anticipate the next 20 years will be more challenging than the past two decades – which included the financial crisis and resulting credit crunch, recession, the Brexit referendum and the global pandemic.
Some of the challenges that businesses see themselves facing can be linked back to the pandemic, including rising costs (23%) and the ability to recruit staff (11%). In addition, one in ten (11%) businesses see the need to keep up with technological developments as their biggest challenge in the next two to three years.
Government provision of greater access to more vocational-based learning was seen by 44% of firms as being a way to help mitigate these challenges. However, companies believe that future growth opportunities will need to be supported by more favourable taxation to encourage sustainable business practices (52%) and new trade agreements with major trading partners (48%).
Paul Gordon, Managing Director for SME and Mid Corporates, Lloyds Bank Commercial Banking, said: “The Business Barometer has provided unique insights into the views of British businesses for 20 years. In that time, we have seen a seismic shift in the economic context in the UK, as well as the extraordinary ability of business leaders to adapt and evolve to meet changing market needs.
“Perhaps it is not unsurprising that, having faced a quite unprecedented period of late and enormous change over the last twenty years, the majority of business leaders feel the next twenty years will be more challenging. To help them through this, businesses are looking for support on skills, finance, trade and taxation to navigate in this environment.
“One thing that is clear is that our businesses and business leaders are incredibly resourceful and resilient and are adept at facing into constant change. They tell us they are gearing up for growth and expect to increase headcount, enhancing their service offering or utilising new technologies. We’ll be by their side over the months and years ahead as they deliver on their ambitions.”
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Boost Drinks appoints sales director following milestone year
Leading functional drinks brand, Boost Drinks, has expanded its senior team with the appointment of Sales Director, Colin Falconer, to lead the business through the next stage in its journey.
Falconer will begin his new role on 4th January 2022 and brings with him a wealth of sales and leadership experience across multiple channels from his time at Mars, 2 Sisters and most notably Britvic Soft Drinks.
In his 15 years at Britvic, Falconer’s role included Convenience Channel Director and his invaluable industry knowledge and relationships coupled with his passion, ambition and strategic skills make him the ideal person to join the Boost leadership team to drive forward its growth plans.
Boost celebrated its 20th anniversary during 2021, and the appointment of Falconer comes at a pivotal moment in the company’s history. The business has plans to further expand its distribution within the UK and Irish convenience and foodservice channels with its growing functional drinks portfolio as well as building its international footprint in overseas markets.
Founder and CEO, Simon Gray, said: “Boost has always been exciting and ambitious, and with our recent partnership to distribute Rio, the successful launch of our coffee and the changing customer landscape ahead of us, we feel that this is a great moment for Colin to come on board.
“We’re looking forward to Colin joining at a significant moment in our business history and see him as a key catalyst in our future success.
Falconer commented: “I’ve long admired the Boost Drinks story and approach, and in particular, the strong relationships they’ve built with the wholesale trade and convenience retailers as well as the growing consumer engagement in recent years
“I have a huge passion for soft drinks and am thrilled to be joining Boost at a time of significant opportunity, and really look forward to being part of the leadership team and working with the full business to take full advantage of all the exciting opportunities open to us”.