Hessle-based education marketing agency Sowden & Sowden has increased applications to Wolverhampton College by at least 21%.
Polly Sowden, Director of Sowden & Sowden, said: “As part of our creative refresh, we redefined the college’s brand proposition, which really helped us connect with prospective students. We’re delighted with the results, a campaign that reached over 2.7 million potential students across the city, generated more than 25,500 website clicks from paid social ads in just one month, and led to 1,021 sign-ups for the Autumn/Winter Open Events.
“It’s rewarding to see these efforts translate into real, impactful outcomes and I’m very proud of the team who continue to deliver this level of results across all our clients.”
Jaime Davies, Head of Communications and Marketing for Wolverhampton College, said: “Sowdens’ experience in the education sector is unparalleled, and their knowledge and understanding of the audience meant we could hit the ground running – with impressive results delivered within weeks of the campaign launch. Ten months in, our recruitment figures are up, applications have increased, and we have got more traffic hitting the website every day.”
City of Wolverhampton College is one of the latest further education providers to join Sowdens’ roster of education clients, including: Barking & Dagenham College in London, the UK’s best performing UTC, Ron Dearing in East Yorkshire; one of the first ever Institutes of Technology (IoT) in East London; and Yorkshire’s number one ‘University for student experience’; Leeds Trinity University.
