Harrogate BID has launched a campaign to encourage member businesses to sign up to the Gift Card scheme in the town, believing it to be a ‘fantastic’ way to lock in spend to boost the local business community and economy.
Since its inception back in 2019, it has helped to secure more than £170,000 of investment into Harrogate’s businesses. Almost 100 businesses are currently signed up for the scheme, with the BID team hoping to increase the amount over the coming months to support the town’s business community.
Bethany Allen, Operations and Projects Executive at Harrogate BID, said: “The popularity of the Harrogate Gift Card is growing year on year and we’re looking to get as many sign ups as we can!
“The initiative really is a great way to keep money within our town’s economy as the cards can only be spent at registered businesses, not online or out of town.
“It encourages potential customers to shop local throughout the year as it can be used in businesses ranging from across all sectors – from bars and restaurants to hair salons, hotels and cafes.”
The BID team organise campaigns across the year to push the purchase of the Gift Card, whether that be promoting the card as that perfect wedding present for the happy couple, or as a top gift to thank that special teacher at the end of the school year.
A digital version of the Gift Card was also launched in October 2024, making it easier and more accessible for users as it can be stored on a mobile phone. Once a digital Gift Card has been purchased it can be accessed via an app, which can then easily be downloaded into your phone’s wallet.
