Friday, September 20, 2024

First-ever UK seafood pavilion takes exporters’ message into Europe

Seafish is working with UK Government on trade events and a marketing toolkit to support UK seafood exporters by co-hosting the first ever UK seafood pavilion at the Seafood Expo Global in Barcelona running from 26 to 28 April.
Seafood Expo Global is the largest trade event for global seafood buyers and sellers. The new UK pavilion offers companies the exhibition space to showcase products, do business, and build global connections.
Selfish is working with with Defra’s GREAT Food and Drink campaign and the Government’s Seafood Trade team, as well as the Department for International Trade (DIT) to fund and subsidise some of the associated space, design, and build costs of the pavilion. Five UK seafood companies will share the UK seafood pavilion stand.
Victoria Prentis, Fisheries Minister, said: “It is great to see some of our fantastic seafood companies at Seafood Expo Global. There are huge opportunities for our industry across the globe and we will do all that we can to support businesses in exploring new markets.”
In addition to the booths for seafood companies, the pavilion will have a lounge and reception area for any businesses attending the Expo to visit and use for meetings. We will also host events, alongside DIT, including opportunities to meet with key international buyers and ‘Meet the DIT Trade Specialists’. Regular seafood demonstrations will also take place at the on-stand demo kitchen.

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