A music streaming app developed in Yorkshire by Pure Energy Music has launched to the UK fitness and gym industry with a £500k investment from Finance Yorkshire’s growth fund.
The funding will mean up to 10 more staff, most based at Wakefield and some will be global sales roles.
The app delivers music specifically designed to optimise exercise performance, and is the brainchild of Andy Pickles who operates Music Factory Recordings based at The Tileyard, Wakefield.
Leisure centres, gym operators, and fitness instructors subscribe to the Pure Energy Music app to access expertly curated music designed to enhance workout performance. The tracks are designed and produced in-house by Pure Energy Music’s expert team, ensuring they align with the latest research on exercise performance.
Andy said: “We see huge potential for the app both in the UK and globally. As a subscription service model, it is more cost effective for fitness and gym operators who would otherwise have to negotiate over music ownership rights.
“Finance Yorkshire is very supportive and we are passionate about our Yorkshire roots and growing our proposition in England.”
Alex McWhirter, CEO of Finance Yorkshire, said: “Pure Energy Music exemplifies the vision and innovation within the region’s creative and digital sector. Finance Yorkshire is pleased to support Andy and his team in driving the growth and use of the app through the creation of more jobs in Yorkshire’s regional economy.”
