North Yorkshire country clothing brand Glencroft has won the Small Retailers and E-Tailers Family Business of the Year Award at the Yorkshire and Humberside Family Business Awards 2023.
Based in Clapham, the Glencroft brand run by parent and son trio Justina, Richard, and Edward Sexton had been shortlisted in two categories: Wholesaler Family Business of the Year and Small Retailers and E-Tailers Family Business of the Year.
Edward said: “We were thrilled to win at the Yorkshire and Humberside Family Business Awards. It is testament to the hard work of my parents, who founded the business in the 1980s, and the team around us who contribute every day towards making Glencroft the successful family business it is today.
“As times have changed so has our business model, which has seen us launch an e-commerce website to grow our customer base and revenue, whilst further developing our trade relationships – both in the UK and abroad. This has helped us to grow the business and future proof its success, whilst continuing to manufacture the high-quality clothing and accessories our customers know and love.
“While the move online has been been a key growth strategy for us, we are aware that online retailing can be quite an impersonal way of purchasing. As a family business we try to connect with our customers as we would a friend, with each online purchase packaged up with a handwritten note from us. By doing this we add that personal touch to the buying experience, which really helps to set us apart from other brands.”
Dave Clarkson and Sue Howorth, co-founders of The Family Business Community, said: “We always want to create an unforgettable experience for all attendees, and bringing the awards to Harrogate this year, added an extra layer of magic to the occasion. The turnout was our largest to date and felt a fantastic energy in the room which was incredible.
“We’re so grateful for everyone who came out to support the awards and recognise the hard work and dedication of our Yorkshire and Humberside family businesses. It was truly an unforgettable night for everyone in the room.”
