A Christmas fayre will once again be staged in Harrogate across three weekends following a successful trial last year that led to a boost for businesses and attracted visitors from across the country.
The event will return from Friday 29 November, and will run until Sunday 15 December.
The fayre was extended last year to run for 17 days – a week longer than the previous two years in response to calls from town centre businesses who reported increased footfall during the event’s run.
Managers at leading hotels in Harrogate say the Christmas fayre provides a significant annual boost in trade. Figures from STR, which is a global leader in hospitality data and analysis, has shown that hotel occupancy rates in Harrogate for December last year was 72.3 per cent, up from 59 per cent in 2021 and 69.9 per cent for 2022, although rates had been affected in the aftermath of the Covid-19 pandemic.
Crown Hotel general manager Dan Siddle said: “Since the launch of the fayre we have seen a significant increase in occupancy. The fayre provides a great reason for people to visit during the festive period and extend their stay to experience what the rest of the area has to offer.”
The Harrogate Business Improvement District has supported the Christmas fayre since it was first staged in 2021. Manager, Mathew Chapman said: “The Harrogate Christmas Fayre has been a great addition to our town centre activities.
“The fayre gives people a reason to choose Harrogate as their Christmas shopping destination, bringing footfall into the town and benefitting the local retailers, restaurants, bars and cafes during the festive season.
Council leader Carl Les said: “The Harrogate Christmas Fayre is a popular event in the North Yorkshire calendar, so we are delighted that it is returning for 2024.
“Events such as these make a significant impact for the tourism industry at a crucial time in the business calendar. They bring footfall into town centres as well as attracting visitors from outside of the area to plan their festive break here in North Yorkshire.”
This year’s event will also run across the 17 days which has been welcomed by accommodation providers.
