Visit Hull and East Yorkshire is aiming to help build a thriving, prosperous visitor economy through the delivery of its dedicated action plan.
VHEY is funded by Hull City Council and East Riding of Yorkshire Council, and supported by businesses with a shared ambition for the region to fulfil its potential.
It supports 1,700 businesses and more than 21,000 jobs across the region and was nationally accredited by Visit England, the national tourist board, as a Local Visitor Economic Partnership in 2023.
Chris Blacksell, Chair of VHEY, said: “Hull and East Yorkshire is a fabulous tourist destination. It has a wonderful city for leisure breaks and hosting conferences, amazing market towns, stunning coastline and countryside, and it’s an incredible producer of fresh food – it has everything you could want in one area.
“However, the biggest benefit it has is the people – it has such friendly people. I think it’s the most welcoming place in the country, and we need to capitalise on that.
“The economic climate at the moment is challenging, so it’s crucial we support businesses in the area to be as effective and successful as possible, whilst also drawing in more tourists. This new action plan will provide the platform for us to be able to do that.”
Joining up the local visitor economy growth priorities and activities with those at a national level has enabled VHEY to set a clear ambition to generate better outcomes for tourists, the environment, local communities and tourism businesses.
