Victorian Plumbing, the bathroom retailer, has acquired AHK Designs Ltd, trading as Victoria Plum, the online only bathroom retailer, headquartered in Doncaster.
The purchase price for the business, which has recently been through an administration and is already subject to a cost reduction programme, is £22.5m.
Victorian Plumbing intends to continue to trade the business as normal initially, pending finalisation of its integration plan.
Mark Radcliffe, CEO of Victorian Plumbing, said: “I am delighted to announce the acquisition of Victoria Plum, a well-established brand with a solid base of customers, suppliers and product ranges.
“The acquisition aligns with our ambitions to accelerate our growth. We are pleased to welcome the existing Victoria Plum team to our group and look forward to continuing to provide customers with a fantastic range of bathroom products and accessories.
“This acquisition represents another exciting strategic milestone for the company and, together with the investment in our new distribution centre, provides a unique opportunity to deliver increased shareholder return.”
Headquartered in Skelmersdale, Victorian Plumbing employs over 600 staff across nine locations in Lancashire, Manchester and Birmingham.
