Worcester Bosch has committed to change how it markets its boilers as a result of intervention by the Competition and Markets Authority which has investigated the brand’s claims about its boilers.
The CMA was concerned that Worcester Bosch’s marketing claims may mislead consumers into thinking that its boilers – marketed as ‘hydrogen-blend ready’ – were unique or special as they can run on a blend of up to 20% hydrogen. However, most boilers can do this.
In particular, the CMA was concerned that Worcester Bosch’s claims could give the false impression that consumers would reduce their carbon footprint and ‘future-proof’ their heating system by buying a Worcester Bosch boiler because of it being ‘hydrogen-blend ready’. In fact, a consumer would be in the same position with other boilers on the market and, most likely, the one currently in their home.
In addition, the CMA is concerned that Worcester Bosch did not make it clear to consumers that it is uncertain whether hydrogen might be used for home heating systems in the future.
Worcester Bosch has formally committed to take steps to ensure it does not mislead consumers on the environmental benefits and ‘future-proofing’ of its boilers. It has committed to do this by withdrawing or changing its marketing material across all marketing channels and contacting its network of accredited installers and third-party retailers and asking them to remove or change any Worcester Bosch marketing material of concern to the CMA
Hayley Fletcher, Interim Senior Director, Consumer Protection at the CMA, said: “Around 1.6 million people buy a new boiler in the UK each year – a big decision that can cost thousands of pounds. With people increasingly concerned about their impact on the environment and the cost of bills, it is vital that consumers can make well-informed decisions.
“Our action – including the changes secured from Worcester Bosch – will help to ensure that consumers looking for a new heating system are provided with clear and accurate information.”
