Friday, March 14, 2025

Cheers! Drinks industry welcomes lighter touch on labelling

New reforms to the UK’s wine industry aimed at driving investment, growth and jobs, have been welcomed by the industry.

Miles Beale, Chief Executive of the UK’s Wine and Spirit Trade Association said: “We welcome the measures announced by the Government, many of which the WSTA has been calling for for a number of years.

“Removing the restrictive rules on importer labelling will significantly reduce the post-Brexit impact of having to have a unique UK label. Moving to labelling Food Business Operator should allow one common label for both UK and EU markets, which will maintain the UK as an attractive destination market and support our aim for UK consumers continue to have access to the widest possible choice of wine from around the world.

“And at a time when businesses are doing all they can to minimise packaging waste, changes to packaging rules will be good for business, the environment and consumers.”

Feedback from the wine industry showed that certain regulations within the current 400-page rulebook have been stifling innovation and preventing the introduction of more efficient and sustainable practices.

Changes will include removing expensive and cumbersome packaging requirements – such as ending the mandatory requirement that certain sparkling wines must have foil caps and mushroom-shaped stoppers. This will reduce unnecessary waste and packaging costs for businesses. Outdated rules around bottle shapes will also be scrapped, freeing up producers to use different shapes.

The government will also remove the requirement for imported wines to have an importer address on the label – the Food Business Operator responsible for ensuring all legal requirements are met will still need to be identified on the label, as is the standard requirement for food products. This will create more frictionless trade and reduce administrative burdens.

Further reforms will also give producers more freedom to use hybrid varieties of grapes. This will enable growers to choose the variety that works best for them and reduce vine loss due to disease or climate change, while also providing greater choice to consumers.

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