The rising cost of living is putting pressure on businesses across Sheffield, and the council is urging businesses to make use of free expert support to help them weather the challenge.
Costs are increasing across the supply chain, from raw materials and ingredients to transport and energy costs. At the same time, people have less to spend and are thinking differently about what to do with their money, making it harder for businesses to attract customers and cover costs.
This means many businesses are looking for new ways to market themselves and adjust their business model, as well as seeking to reduce their costs.
Business Sheffield, the council’s business support department, has teams of business experts who can support businesses with these changes. The Business Information Officer team supports high street businesses across the city, while the Business Advisors work with business of all kinds, from tech start-ups to big manufacturing companies and more.
In these challenging times, they can help businesses to review their cashflow and find efficiencies, as well as to refresh their marketing strategies. They can also help business owners to understand energy costs, bills and contracts.
Councillor Martin Smith, Chair of the Economic Development and Skills Committee, said: “Sheffield’s businesses are the lifeblood of our economy and a key part of what makes this city such a special place to live and work.
“Our dedicated support teams within Business Sheffield have valuable experience and real practical support to offer businesses who are struggling with the impacts of the cost of living. If you own a business, we really encourage you to contact the team and see how they could help you.”
“I think the thing to try and remember through these challenging times is resilience,” says Alan Ball, Business Information Officer. “It can be really tough at times, but you’re not alone. Cash is king: try and make sure that you manage and control your cash flow. Look at new opportunities to sell, either online or through social media.
“Take full advantage of the free advice that’s there for you. You’re not alone in this: we will get through it and things will be better, and whilst it may seem challenging at the time, there is support out there.”
