Bradford is to be given £10m to kick off its year as City Of Culture, which it claims will generate almost 7,000 jobs in the city.
The investment will support the delivery of Bradford’s programme of cultural activity over the year – ranging from live performances in existing cultural venues to pop-up experiences in a bespoke touring venue, Beacon.
About 1,000 performances will take place in 2025, developed with local artists and creatives. They are expected to attract 15.5 million visitors and bring an additional visitor spend of £136.9 million into the local economy over the course of the year.
The increased cultural and economic activity is expected to deliver up to £389 million of growth for Bradford as UK City of Culture 2025.
The funding boost will also help Bradford with its ambition, set out in its bid to host the event, to create 6,845 new jobs and opportunities right across the city by 2030.
In addition, Arts Council England is allocating £5 million in National Lottery funding to support Bradford’s programme during its tenure as UK City of Culture.
The National Lottery Heritage Fund also confirms today it is awarding £4.95 million specifically to develop a programme of activities to bring the diverse heritage of the city to the fore during 2025’s celebrations.
Culture Minister Stuart Andrew said: “With its unique culture and young and vibrant population, Bradford will be a fantastic host for the UK City of Culture 2025. We are investing £10 million in the city this year to help prepare for the event so we can make sure it stimulates new jobs and growth in the local economy through culture.
“We want to open up access to the arts, create opportunities for young people, and inspire our next generation of writers, artists and performers.”