Sunday, November 24, 2024

Bradford-based food group expands further with a slice of cheesecake market business

Bradford-based Regal Food Products Group Plc expands further with acquisition of artisan cheesecake makers Love Cheesecakes.

Based in Lancaster, Love Cheesecakes specialises in handcrafting over 100 premium cheesecakes for wholesale, food services and the hospitality sector.

In 2020 Love Cheesecakes appeared on TV show, Dragons’ Den, giving the artisan bakery a step on the online ladder. The bakery now also holds a strong online presence through several ecommerce platforms in which it operates. With a strong focus on gifting, the service allows customers to indulge in doorstep desserts at home.

Since the acquisition of Just Desserts Yorkshire in 2022 and more recently Love Handmade Cakes, the Regal Group have strategically focused on growing and developing their desserts range in the food service and wholesale market.

Younis Chaudhry, CEO of Regal Food Products Group said: “The acquisition of Love Cheesecakes will further strengthen our chilled desserts portfolio allowing us to give customers a solid offer across all ranges and price points.”

“With a catalogue of over 100 products, there will be plenty of opportunities for new product developments, giving us the platform to bring a whole new range of exciting flavours and combinations to customers old and new.”

“As a group we have the resources and infrastructure in place to bring Love Cheesecakes in line with our vision and family of dessert brands and look forward to integrating the bakery and its assets into one of our existing manufacturing sites.

“This strategic step will further strengthen our growth and open up opportunities in the chilled desserts category.”

James Asquith, founder of Love Cheesecakes adds: “This acquisition marks an exciting new chapter for the Love Cheesecakes, promising tremendous growth and innovation. I am confident that Regal Food Products Group’s expertise and resources will take the bakery to new heights, reaching even more customers and continuing to deliver the quality and values we as a business stand for.”

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