Monday, September 16, 2024

Bathroom brand cleans up with £13m cash injection

A major bathroom brand is set to boost turnover and headcount by 50% and triple its warehouse capacity following a £13million cash injection.

Easy Bathrooms, headquartered in Birstall, is a one-stop-shop for bathroom fittings and fixtures, including baths, showers, mirrors, railings and tiles, employing 670 people across the UK. It sells to consumers through its nationwide store network, as well as to tradespeople, such as housebuilders and hotel developers, under its sister brand Cubico.

Now, with the support of a £13million finance package from Lloyds Bank, the firm is set to open a new, custom-built 330,000 sq ft warehouse in Wakefield. As well as tripling its storage capacity from 15,000 to 60,000 pallet spaces, the move is paving the way for the creation of up to 400 new roles across warehousing, distribution and support functions.

The move comes as Easy Bathrooms celebrates the opening of its 100th store, with its rapid expansion set to boost turnover from £62.3million to £95million year-on-year.

Looking ahead, the firm will continue its store roll-out, initially focusing on the North East and Scotland, and will invest in its in-house design capabilities ahead of a full range refresh. Last year, it opened 32 stores, and it expects to match this rate of growth in 2022.

Laura Green, financial director at Easy Bathrooms, said: “Over the course of the last two years, the home improvement sector has boomed, and we’ve seen demand for our products soar. Like all businesses, we have been pushed to adapt quickly to constantly changing conditions during the pandemic, and for us this meant accelerating our expansion plans to ensure we could keep up with growing customer demand.

“Our new premises gives us the capacity we need to stock the biggest and best range of products for our customers, and help us operate with maximum efficiency unlocking further growth as we move into the new year.”

Mark Butterworth, relationship director at Lloyds Bank, said: “Easy Bathrooms is an instantly-recognisable, trusted British brand, and we are excited to support the team as they embark on this next phase of their growth journey.

“A leading local employer in Yorkshire, they are a prime example of a brand that has expanded at a pace that is impressive, but still sustainable, tapping into market demand without sacrificing the quality they are known for.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemichaving a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.








Latest news

Related news