Thursday, November 14, 2024

Aldi signs £400m four-year flower contract with Hull firm

Aldi UK, Aldi Ireland, and Aldi Süd KG have signed a £400m four-year sole supplier contract for 200 million bunches of cut flowers with long-standing partner JZ Flowers, which operates from sites in the East Riding and Lincolnshire.

Julie Ashfield, MD of Buying at Aldi UK, said: “We are incredibly proud of our almost 30-year partnership with JZ Flowers, and are looking forward to seeing the relationship develop further as we grow together. We know that long-term partnerships like this one are fundamental to our mutual success in the UK, and we thank JZ Flowers for their ongoing support as we continue striving to offer our customers high quality products at the lowest possible prices.”

Tessa Zwemstra, MD at JZ Flowers, said: “We are incredibly proud of our longstanding partnership with Aldi, and thrilled to extend for a further four years with the new contract. This contract gives us the long-term security to commit to our growers and make investments throughout our supply chain to ensure ALDI can provide customers with excellent quality, sustainably sourced flowers at the affordable prices it is famous for.”

JZ Flowers has been supplying flowers to Aldi stores across the UK and Ireland for more than a quarter of a century, and employs over 900 staff at its sites in Moulton near Spalding, Newport near Hull, Naas in Ireland, and Miami in the USA. The company began supplying fresh flowers to the first handful of  stores in 1995, and the relationship has evolved alongside Aldi’s growth to see JZ Flowers’ products now sold in over 1,150 stores in the UK and Ireland.

JZ Flowers, who also supply plants to retailers across UK and Ireland, is part of Dutch Flower Group, a unique group of floral trading companies who work together to serve the entire international floriculture chain.

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