ADR UK Tyremart Ltd, a subsidiary of ADR Group specialising in axles and suspension systems for off-road markets, has acquired The British Rubber Company (BRC), a UK-based distributor of wheels and tyres with a 98-year history.
The acquisition aims to strengthen ADR UK Tyremart’s market position by integrating BRC’s established distribution network with ADR’s expertise in off-road vehicle components. The move is expected to enhance product offerings, improve operational efficiency, and accelerate innovation in response to industry demand.
BRC’s retail and wholesale network will expand ADR UK Tyremart’s reach in the UK and Ireland. The combined portfolio will offer more comprehensive solutions to OEMs in the agricultural and off-road sectors. The companies also anticipate cost efficiencies and streamlined supply chain management.
Following the acquisition, ADR UK Tyremart and BRC will continue to focus on customer value, innovation, and long-term growth.
