Leeds-based outdoor media operator, 75Media has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio.
Thirty one sites have already been integrated into 75Media’s growing digital portfolio, meaning the company can deliver greater audience numbers to brands in a range of locations, including Wimbledon, Bristol, Southampton, Derby and Nottingham.
The newly-acquired portfolio reaches 19 million people per fortnight, which further increases 75Media’s reach and broadcast capabilities.
In addition to these 31 existing sites, 75Media will also operate a large proportion of Mass Media’s agreed future pipeline of D48 and large-format digital (LFD) sites, taking the total number to 49.
Paul Inman, CEO and Founder of 75Media, said: “This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities.
“Mass Media has built an impressive estate of large-format digital sites, and we’re pleased to be bringing them into our network. With the addition of a large proportion of its future pipeline of D48s and LFDs, we’re accelerating our growth and giving advertisers even more ways to engage with real audiences in prime locations.”
Mass Lambresa, CEO of Mass Media, added: “Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward. As we move on to new projects in the OOH industry, focusing on emerging technologies and development, we’re confident that this move benefits both parties and ensures a strong future for these high-quality locations.”
