Yorkshire forced rhubarb and Swaledale ewe’s cheese are amongst a list of 39 UK foods granted special protected status for sale in Japan.
The news has been welcomed as an early Christmas present by food and drink businesses across the UK and could see a boost to British exports in Japan.
Japan’s population of 124 million has a strong appetite for international food and drink and the country’s status as the world’s fourth largest economy in 2023 highlights the strength of its consumer market and the commercial opportunities for premium British products.
39 distinctive products from England, Scotland, Wales and Northern Ireland, already protected and celebrated by the UK Government as geographical indications, have formally gained protection following the completion of Japanese scrutiny processes.
These protections will safeguard British food and drink products with a distinct local identity, supporting jobs and tourism in mainly rural areas and boosting local growth, as part of the government’s Plan for Change.
Minister for Food Security Daniel Zeichner said: “I’m thrilled to see there’s a taste for authentic British food and drink in Japan. We are committed to growing trade opportunities for British producers around the world as part of our Plan for Change, boosting growth and benefitting businesses across the country.
“The UK is home to a feast of flavours from every corner of the British Isles. With the new agreement between the UK and Japan, consumers will now be able to chew over their choices with confidence, knowing they’re getting the quality and reputation that British food is known for – it’s the perfect recipe for success.”
