Fares on TransPennine Express and Northern trains from Hull to both Scarborough and Selby have been cut until Saturday 21 December to try and increase the number of customers using the line.
All return tickets are being reduced by 20% across the board – and single tickets will never cost more than 60% of the price of a return.
Season tickets will also be chopped by 20% in an attempt to attract customers to switch their commute from road to rail for the long term.
Kerry Peters, regional director for Northern, said: “We have the capacity on our trains to move many more people about the region than we currently are – and this temporary price reduction is important to see if we can convince people to make the switch from road to rail. By slashing the price of tickets across the board, we hope it’ll prove a ‘catch-all’ whatever the purpose of people’s journeys.”
Northern services between Hull and Selby call at Hessle, Ferriby, Brough, Broomfleet, Gilberdyke, Eastrington, Howden and Wressle. Their services between Scarborough and Hull call at Seamer, Hunmanby, Bempton, Bridlington, Nafferton, Driffield, Hutton Cranswick, Arram, Beverley and Cottingham.
TransPennine Express services between Hull and Selby call at Brough and Howden.
Darren Higgins, commercial director at TransPennine Express, said: “We hope these affordable prices will encourage more people to use rail for their commute or travel for leisure.”
The price reduction has been welcomed by Hull City Council and follows regular meetings between the authority and the two operators, as well as motions to Full Council, aimed at increasing the use of rail as a way of helping tackle congestion in the city.