Alison Mitchell has been appointed Head of Marketing at accountancy practice Forrester Boyd after six years with the firm.
As marketing manager she helped to develop and grow the marketing function internally, but also met clients to discuss their marketing strategies and areas for improvement.
Phil George, Partner and Business Development Partner at Forrester Boyd, expressed his enthusiasm for Alison’s appointment: “We wanted Alison’s title to be reflective of the level of service that she delivers not only to the partners and the firm, but also externally to our existing clients and to other non-client firms.
“Alison, a chartered marketer, has over 30 years’ experience both in house and agency side, the last 10 being in professional services. She chairs the Marketing Taskforce for the UK200 Group, a membership of over 60 accountancy and law firms, sharing her expertise and guidance to other marketers within the group and building her network. Head of Marketing we feel is the perfect title to reflect her expertise and the services that she provides.”
Alison will also sit on the steering group of Humber Business Week. Pat Coyle, Chair of the Humber Business Week, said: ‘We are excited to have Alison Mitchell on board as a member of the Humber Business Week Steering Group. Her extensive network of connections and knowledge of the business community, especially on the south bank of the Humber, will be invaluable as we continue to grow and expand the reach of the Business Week.”
