Saturday, November 30, 2024

New preferred operator appointed for major Scarborough attraction

One of North Yorkshire’s leading leisure companies has been named as the preferred operator of Scarborough’s Alpamare Waterpark.

Officers are now working with managers at Flamingo Land, which is based near Malton, to agree terms to get the attraction reopened to the public in time for this year’s core summer tourism season.

Members of North Yorkshire Council’s executive made the decision to appoint Flamingo Land after a three-week exercise to search for potential operators. 

Councillors were told that the business has committed to opening the park this summer until November when operating costs and plans for the winter season will be reviewed.

Deputy leader, Cllr Gareth Dadd, said: “We are delighted to be able to announce that Flamingo Land is our preferred operator. 

“As a council, we never intended to run this ourselves but instead to find an operator with the right expertise to take it on and get it reopened for the summer season.

“It is a key visitor attraction on Scarborough’s North Bay and makes a telling contribution as a commercial tourism venture. It is great to be looking to work with a well-established, local and trusted operator.”

Flamingo Land’s chief executive and owner, Gordon Gibb, said: “This is an exciting new venture for us. It’s a big challenge for us but we are always up for a challenge at Flamingo Land. We aim to get Alpamare open to the public again in July.”

North Yorkshire Council took possession of the site in December last year when the waterpark’s tenant, Benchmark Leisure Ltd, went into administration. Now that a short-term operator has been found, work to find a permanent solution on the future operation of the site will begin.

The water park, which is located off Burniston Road, features a wave pool, a splash and play pool, four state-of-the-art slides, two outdoor pools, an alpine themed spa and treatment area, and a café and terrace bar. It was purpose-built in 2016 overlooking the North Bay in the seaside town.

Flamingo Land is based at Kirby Misperton near Malton with its theme park, zoo and holiday homes attracting thousands of visitors every year. The company has previously run Pleasure Island in North East Lincolnshire and is the preferred bidder for a new adventure holiday development at Loch Lomond.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemichaving a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.








Latest news

Related news