Rotherham-headquartered Stafforce, part of the Nicholas Associates Group of companies, has promoted Tim Platt from head of ports to brand director for ports in the UK.
In this new capacity, Tim will spearhead efforts to foster growth and establish Stafforce Ports as a prominent brand across the United Kingdom.
With extensive experience in the provision of flexible labour to the maritime and logistics industry, Tim brings a wealth of knowledge and strategic insight to this pivotal role. Having served as head of ports, he has demonstrated exceptional leadership and a steadfast commitment to driving operational excellence within the organisation.
As brand director, Tim will be responsible for setting the strategic direction for Stafforce Ports, primarily focusing on expansion and market differentiation. Leveraging his deep understanding of the industry landscape and trends, he will lead initiatives to enhance service offerings, cultivate client relationships, and optimise operational efficiencies.
“Tim’s deep understanding of the maritime industry, coupled with his proven track record of success, makes him the perfect fit for this pivotal role,” said Paul Smith, CEO of NAG. He continued: “As brand director, I am confident that Tim will continue to drive innovation, foster growth, and position Stafforce Ports as a leading brand in its own right.”
Tim said: “I am honoured to take on this new role and excited about the possibilities that lie ahead. Stafforce Ports has a strong foundation, and I am committed to building upon that legacy as we strive to become a recognised brand in the UK ports industry.”
