From Thursday Yorkshire Wenselydale cheese and smoked fish from Grimsby will have protected status thanks to a new agreement between the UK and Japan to prevent imitation.
They’re two items on a list of 37 items to be granted special protected status for which Japan’s population of 125 million has a strong appetite.
The country’s status as the world’s third largest economy in 2022 and GDP per capita of £27,400 highlights the strength of its consumer market and the commercial opportunities for premium British products in Japan.
Securing GIs for iconic British products such as our region’s cheese and fish as well as Melton Mowbray Pork Pies and Welsh Beef prevents counterfeit products being placed on the Japanese market, ensuring UK businesses can export with confidence and consumers receive authentic, high-quality products.
Trade Policy Minister Greg Hands said: “The UK’s excellent selection of unique, high-quality products are highly sought after around the world. Consumers in Japan can now be assured that they are enjoying the authentic taste of great British food and drink.
“This gives UK producers added confidence when selling into Japan, part of our plan to help British businesses grow and export more.”
Food and Farming Minister Mark Spencer said: “Our GI protections are a guarantee of quality and excellence – so that the best of British food and drink can be appreciated not only here in the UK, but around the globe.
“These additional protections will give assurance to British farmers and producers who export their unique products to Japan – and to Japanese consumers who will know they are buying the real thing.
“For UK businesses, GIs are vital for building trust and enhancing brand recognition, ultimately driving export growth and supporting the sustainability of local industries. They also reinforce the UK’s position as a producer of distinctive and sought-after goods.”
